Data-Driven Research on Economic & Market Impacts of Technology
academia · accessibility · advertising · ai · ai agents · algorithms · attention · collaboration · consumer behavior · consumer choice · content marketing · crm · decoy effect · digital marketing · e-commerce · entertainment · healthcare · housing · labor · labor supply · learning · llm · matching · mobility · multichannel · natural experiment · peer-to-peer · platforms · pricing · productivity · prosocial behavior · publishing · regulation · retail · returnless refunds · reviews · secondary markets · sharing economy · taxi · trade
Featured — 2026
returnless partial refunds
Returnless partial refunds: A large-scale field experiment in e-commerce
Fang, Lu, Chunhua Wu, Zhe Yuan, Kaifu Zhang
shifting standards or changing preferences? unraveling review polarization via llms
Shifting standards or changing preferences? Unraveling review polarization via LLMs
Fang, Limin, Chunhua Wu, Baohong Sun
augmented algorithms, adaptive humans? evidence from a natural experiment
Augmented algorithms, adaptive humans? Evidence from a natural experiment
Lu, Tian, Xianghua Lu, Yiyu Huang, Chunhua Wu, Hai Huang
Publications
returnless partial refunds
Marketing Science
2026
Returnless partial refunds: A large-scale field experiment in e-commerce
Fang, Lu, Chunhua Wu, Zhe Yuan, Kaifu Zhang
Marketing Science
2023
Collaborate to compete: An empirical matching game under incomplete information in rank-order tournaments
Chan, Tat Y., Yijun Chen, Chunhua Wu
International Journal of Research in Marketing
2022
Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China
Wu, Chunhua, Charles Weinberg, Qiyuan Wang, Jason Ho
Marketing Science
2020
Profiting from the decoy effect: A case study of an online diamond retailer
Wu, Chunhua, Koray Cosguner
Marketing Science
2019
Season ticket buyer value and the secondary market options
Lewis, Michael, Yanwen Wang, Chunhua Wu
Marketing Science
2019
Mobile hailing technology and taxi driving behaviors
Wang, Yanwen, Chunhua Wu, Ting Zhu
Marketing Science
2015
Matching value and market design in online advertising networks: An empirical analysis
Wu, Chunhua
Marketing Science
2015
The economic value of online reviews
Wu, Chunhua, Hai Che, Tat Y. Chan, Xianghua Lu
Marketing Science
2011
Measuring the lifetime value of customers acquired from Google search advertising
Chan, Tat Y., Chunhua Wu, Ying Xie
Customer Needs and Solutions
2018
Sharing economy: Review of current research and future directions
Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu
Papers Under Review
Revise and resubmit · Information Systems Research
2025
Algorithm advancement and workforce dynamics: Evidence from the on-demand delivery market
Huang, Yiyu, Chunhua Wu, Xianghua Lu, Tian Lu
the attention waveform
Submitted
2026
The attention waveform: A capture-depletion trade-off in content marketing
Ma, Wenxin, Xiaojing Dong, Chunhua Wu, Yacheng Sun
improving healthcare accessibility and equity
Under review
2024
Improving healthcare accessibility and equity: The role of online health platforms
Wang, Qiyuan, Charles Weinberg, Chunhua Wu
Working Papers
the open access paradox
Working Paper
2026
The open access paradox: Quantifying returns from university-publisher agreements
Ning, Z. Eddie, Qiyuan Wang, Chunhua Wu
more hours, not better hours
Working Paper
2026
More hours, not better hours: Platform integration and taxi service supply
Mei, Yuhang, Chunhua Wu, Zhe Yuan, Song Chen
the invisible nudge
Working Paper
2026
The invisible nudge: How the decoy effect manipulates an AI shopping agent, and the consumer never sees it
Ahmadi Amiri, S. Neda, Ning, Z. Eddie, Chunhua Wu
the impact of humanitarian operations on doctors' care provision
Working Paper
2024
The impact of humanitarian operations on doctors' care provision: Empirical evidence from a volunteering program
Wang, Qiyuan, Charles Weinberg, Chunhua Wu